RESEARCH INTERESTS
Revenue management, pricing, consumer decision making, sharing economy, services marketing.

Ongoing Research...

AFFILIATION AND ADDRESS
University of Portsmouth
Marketing Subject Group
Richmond Building, Portland Street
PO13DE Portsmouth (UK)
giampaolo.viglia@port.ac.uk
Università  della Valle d'Aosta
Dipartimento di Scienze Economiche e Politiche
Le Grand Chemin, 181
11020 Saint-Christophe (IT)
g.viglia@univda.it